In just eight weeks, move from uncertainty to clarity. Develop a comprehensive pitch document, validate your business model, and build an operational roadmap that gives you confidence in your venture's direction.
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By the end of our eight weeks together, you'll have moved from having an idea to possessing a structured, validated business plan. You'll understand your market better, know exactly who you're serving, and have clear next steps for launching or growing your venture.
This programme isn't about filling in templates or following rigid frameworks. It's about discovering what makes your venture unique, understanding the real needs of your potential customers, and building something that has genuine market fit.
A professional document that clearly articulates your value proposition, market opportunity, and business approach.
Confidence that your business model addresses real market needs and has potential for sustainable growth.
Clear priorities and action steps that guide your work over the coming months with purpose and direction.
Starting a new venture brings excitement mixed with uncertainty. You have an idea that feels promising, but translating that into something concrete can feel overwhelming when you're doing it alone.
You might have technical expertise or industry knowledge, but building a startup requires a different skill set. Understanding customer validation, financial modelling, and market positioning doesn't come naturally to everyone.
Perhaps you've started working on your idea but feel stuck, unsure if you're moving in the right direction. Or maybe you haven't begun yet because the path forward isn't clear enough.
Either way, having someone who's navigated this journey before, who can spot the gaps and guide you through validation, makes the process considerably less daunting.
Over eight weeks, we work through the essential elements of your startup in a logical sequence. Each session builds on the previous one, taking you from initial concept to a comprehensive, validated business plan.
We start by exploring what you're trying to achieve and who you're serving. Understanding the problem you're solving helps ensure everything else aligns with genuine market needs.
Together we clarify exactly what makes your solution valuable. This involves articulating benefits in ways that resonate with your target audience, not just listing features.
We develop approaches for testing your assumptions with real potential customers. This practical validation helps you adjust your offering based on actual feedback rather than guesswork.
How will your venture actually make money? We explore revenue models, pricing strategies, and cost structures that make sense for your specific situation.
Understanding your competitive landscape helps you position effectively. We identify what makes you different and how to communicate that difference clearly.
Building realistic financial projections and understanding your funding needs. We keep this practical and focused on what you need to know at this stage.
What needs to happen in what order? We create a roadmap that prioritises critical activities and helps you allocate your time effectively.
Bringing everything together into a comprehensive document that articulates your venture clearly. This becomes your reference point for conversations with potential investors, partners, or team members.
Rather than overwhelming you with everything at once, we tackle one aspect at a time in a logical sequence. Each element builds on what came before, creating a comprehensive understanding of your venture.
The programme isn't about following a rigid template. It's about applying proven frameworks to your unique situation, adapting as we learn more about your market and customers.
You'll leave with clarity about your direction, confidence in your business model, and practical next steps that move you forward.
This programme fits around your existing commitments. We understand that you're likely juggling your startup alongside other responsibilities.
We meet weekly for structured sessions, either in person at our Leeds office or via video call. Each session lasts approximately ninety minutes and focuses on a specific aspect of your business development.
Between sessions, you'll have assignments to complete. These aren't busywork but practical activities that move your venture forward, like customer interviews or market research.
We schedule sessions at times that work for you. Many founders prefer evening or weekend slots, and we accommodate these preferences whenever possible.
If something urgent comes up and you need to reschedule, we work with you to find an alternative time that maintains the programme's momentum.
Between sessions, you have email access for questions that arise. We aim to respond within 24 hours on weekdays, helping you maintain progress rather than waiting until the next session.
This support ensures you're never truly stuck. When challenges emerge, you have someone to turn to who understands your venture and can provide guidance.
This isn't about us telling you what to do. We ask questions, challenge assumptions constructively, and help you think through decisions. The goal is building your capability, not creating dependency.
By the programme's end, you'll not only have outputs like your pitch document but also improved ability to make strategic decisions independently.
Throughout these eight weeks, we're invested in your success. Your venture becomes something we care about too, and that genuine interest shows in the quality of guidance you receive.
This programme represents an investment in getting your startup right from the beginning, potentially saving you months of trial and error.
Complete Eight-Week Programme
This includes all eight structured sessions, between-session email support, programme materials, and your comprehensive pitch document upon completion.
Consider what this programme helps you avoid. Many founders spend months pursuing directions that ultimately don't work, discovering too late that their assumptions were flawed. This validation process saves that wasted time and effort.
You'll also gain skills and frameworks that serve you throughout your entrepreneurial journey. The ability to validate ideas, position offerings effectively, and think strategically about business models applies to every venture you build.
Perhaps most importantly, you gain confidence. Moving forward with clarity about your direction, knowing your business model has been properly validated, removes much of the anxiety that holds founders back.
Think of this investment as building the foundation for everything that follows. A solid foundation makes everything else easier.
We understand cash flow matters for early-stage founders. While the full programme fee is £1,600, we can discuss payment arrangements that work for your situation. This might include splitting the payment or exploring alternative structures that make the programme accessible whilst you're building your venture.
Reach out to discuss what would work best for you.
The programme's effectiveness shows in tangible outputs and your increased confidence in your venture's direction.
By programme completion, you'll have specific documents and plans that didn't exist before. Your pitch document provides a comprehensive overview you can share with potential investors or partners.
Your operational roadmap gives you clear priorities for the next six to twelve months. These aren't theoretical documents but practical tools you'll actually use.
The market validation work you complete provides evidence about customer needs and willingness to pay, reducing uncertainty about market fit.
Beyond the immediate outputs, you develop capabilities that serve you long-term. Understanding how to validate assumptions, position offerings, and think strategically about business models becomes part of your founder toolkit.
Many participants describe feeling more confident having conversations about their venture. Being able to articulate your value proposition clearly and answer questions about your business model demonstrates genuine understanding.
The critical thinking frameworks you learn apply to decisions far beyond this initial planning phase.
Eight weeks provides sufficient time to work through these elements thoroughly without dragging the process out unnecessarily. Some founders complete their validation work quickly; others need more time between sessions for customer conversations.
We adjust the pace to match your circumstances whilst maintaining momentum. The goal is completing the programme with genuine understanding, not rushing through to tick boxes.
After completing the programme, you'll have clarity about next steps. Some founders move directly into building their minimum viable product. Others focus on further customer development or begin investor conversations. Your roadmap guides these decisions.
This programme doesn't launch your business overnight. It builds the foundation that makes successful launch more likely. Think of it as eight weeks invested in getting everything right before you commit significant resources.
Participants consistently describe feeling relief at having worked through potential problems before encountering them in reality. The validation process, whilst sometimes challenging, provides confidence that wouldn't exist otherwise. Having a structured approach removes much of the uncertainty that makes early-stage entrepreneurship stressful.
We want you to feel confident about working with us. Here's what we commit to throughout the programme.
Every session receives our full attention and preparation. We review your progress beforehand and come ready to address your specific needs.
Questions between sessions receive prompt responses. We don't leave you waiting when you need guidance to move forward.
We provide constructive, honest input even when it means challenging your assumptions. This serves your long-term success better than just agreeing with everything.
Before committing to the full programme, we have an initial consultation where we discuss your venture, answer your questions, and ensure this programme fits your needs. There's no obligation to proceed beyond this conversation.
This consultation helps both of us determine if we're a good fit. Some founders need different support than what this programme provides, and we're happy to suggest alternatives if that's the case.
Everything you share remains completely confidential. We understand the sensitive nature of startup ideas and business strategies.
You can discuss your plans openly, knowing that information stays between us. This confidentiality extends to all aspects of our work together.
After programme completion, you're welcome to reach out with questions. While we can't provide unlimited ongoing support without additional engagement, we're happy to help with quick queries.
Many programme graduates return for investor readiness preparation when they reach that stage, or for ongoing mentoring as their ventures grow.
Beginning the programme is straightforward. Here's exactly what happens next.
Use the contact form to tell us about your venture. Share where you are currently, what you're working on, and what you hope to achieve through the programme.
Don't worry about having everything figured out. Part of the programme's purpose is helping you work through uncertainties. Just give us a sense of your situation.
We'll schedule a conversation, typically lasting about thirty minutes. This can be at our Leeds office, via video call, or even a phone conversation if that's more convenient.
During this chat, we'll discuss your venture in more detail, answer any questions about the programme, and determine if it's the right fit for your current needs.
Once you decide to proceed, we'll schedule your first session at a time that works for you. We'll also send programme materials that help you prepare.
The first session focuses on understanding your vision and setting clear objectives for what you want to achieve over the eight weeks.
Over the following weeks, we work through each element systematically. You'll complete work between sessions, and we'll build progressively towards your comprehensive business plan.
By week eight, you'll have your completed pitch document, validated business model, and operational roadmap ready to guide your next steps.
The sooner you start, the sooner you'll have clarity and confidence in your venture's direction. Let's have that initial conversation about where you are and where you want to go.
Begin Your JourneyEight weeks from now, you could have a validated business model, comprehensive pitch document, and clear roadmap. Or you could still be figuring out where to start.
The choice is straightforward. Invest time now in getting your foundation right, and everything that follows becomes easier.
Start Your Foundation ProgrammeQuestions about the programme? Reach out. We're happy to discuss whether this is right for your situation.
Depending on your stage and needs, one of our other services might be a better fit.
If you've already developed your business model and are approaching funding conversations, this focused support prepares you thoroughly for investor meetings. We review your proposition, refine your pitch, and help you anticipate questions.
For ongoing support as you navigate the challenges of building your venture, regular one-to-one mentoring provides a space to discuss decisions, troubleshoot problems, and maintain perspective during demanding periods.