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Advertising Disclosure

Last updated: 16 January 2026

Our Commitment to Transparency

At Caldwell Advisory, we believe in complete transparency regarding our advertising practices and financial relationships. This disclosure explains how we may earn income from certain recommendations and partnerships, ensuring you have all the information needed to make informed decisions.

We are committed to maintaining the trust our clients and website visitors place in us, and this disclosure is part of that commitment.

Affiliate Relationships and Partnerships

What Are Affiliate Relationships?

An affiliate relationship exists when we receive compensation for referring customers to third-party products or services. This compensation may come in the form of commissions, referral fees, or other arrangements.

Important Note: When we participate in affiliate programmes, it means that if you click on certain links on our website or follow our recommendations, and subsequently make a purchase or engage with that service, we may earn a commission at no additional cost to you.

Our Affiliate Programme Participation

Caldwell Advisory may participate in affiliate programmes for:

Business Software & Tools

Project management, accounting software, and productivity tools

Educational Resources

Online courses, books, and training programmes

Professional Services

Legal services, accounting firms, and business consultants

Technology Platforms

Web hosting, domain registration, and digital infrastructure

How Commission-Based Links Work

When we include affiliate links on our website, here's what happens:

  1. 1.

    You click a link: When you click on an affiliate link, you're taken to the partner's website

  2. 2.

    A cookie is set: A tracking cookie is placed on your device to record that you came from our referral

  3. 3.

    You make a purchase: If you decide to purchase or subscribe, we may earn a commission

  4. 4.

    No extra cost to you: The price you pay is exactly the same whether you use our link or not

Our Product Recommendation Policy

We maintain strict standards for recommendations:

  • ✓ We only recommend products and services we believe provide genuine value
  • ✓ Our recommendations are based on quality, usefulness, and relevance to startups
  • ✓ Affiliate relationships do not influence the integrity of our advice
  • ✓ We disclose affiliate relationships clearly when making recommendations

Sponsored Content and Paid Promotions

Identification of Sponsored Content

From time to time, we may publish sponsored content or paid promotions on our website or through other channels. This content is created in partnership with brands or service providers who compensate us for the promotion.

How We Label Sponsored Content:

  • • Clearly marked as "Sponsored," "Paid Partnership," or "Advertisement"
  • • Disclosed at the beginning of the content
  • • Compliant with FTC and UK advertising guidelines

Our Sponsored Content Policy:

  • • Maintains editorial independence and honest opinions
  • • Only partners with brands aligned with our values
  • • Provides genuine value to our audience

Brand Partnership Disclosures

When we enter into brand partnerships, we maintain full transparency about the nature of these relationships. Partnerships may involve:

  • • Sponsored blog posts or articles featuring partner products or services
  • • Case studies or testimonials about partner solutions
  • • Co-branded content or joint marketing initiatives
  • • Sponsored webinars or educational content

Content Authenticity Guarantees

Our Promise to You:

Even in sponsored content, we maintain complete editorial control and never compromise our standards. All opinions expressed are our own, and we retain the right to decline partnerships that don't align with our values or serve our audience's interests.

We will never present sponsored content as independent editorial content or hide the commercial nature of partnerships from our audience.

Third-Party Advertising Networks

Display Advertising

Our website may display advertisements served by third-party advertising networks. These networks use cookies and similar technologies to serve ads based on your browsing history and interests.

Advertising Networks We May Use:

  • • Google AdSense or Google Ad Manager
  • • Other reputable advertising networks compliant with UK regulations

Behavioural Targeting and Tracking

Third-party advertisers may use technologies to collect information about your browsing behaviour to show you more relevant advertisements. This process, known as behavioural targeting or interest-based advertising, involves:

Information Collected:

  • • Pages visited on our site
  • • Time spent on different pages
  • • Links clicked
  • • General location data
  • • Device and browser information

How It's Used:

  • • Building user interest profiles
  • • Showing relevant advertisements
  • • Measuring ad effectiveness
  • • Retargeting campaigns
  • • Cross-site tracking

Cookie Usage for Advertising

Advertising cookies help third-party advertisers deliver relevant ads and measure their performance. For detailed information about cookies used on our site, including advertising cookies, please refer to our Cookie Policy.

Ad Personalization Practices

We and our advertising partners may use your information to:

  • • Show you advertisements that match your interests
  • • Limit the number of times you see the same advertisement
  • • Measure the effectiveness of advertising campaigns
  • • Understand how users interact with advertisements

Your Rights and Controls

Ad Preference Management

You have several options to control the advertisements you see:

Browser Settings

Configure your browser to block third-party cookies or use private browsing mode

Ad Network Opt-Outs

Visit industry opt-out pages to disable personalized advertising from participating networks

Cookie Management

Use our cookie preferences tool to manage advertising cookies specifically

Ad Blockers

Install browser extensions that block advertisements entirely

Opt-Out Procedures

To opt out of personalized advertising:

  1. 1.

    Visit Industry Opt-Out Pages: Use resources like the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI) opt-out tools

  2. 2.

    Google Ad Settings: Manage your Google ad personalization preferences through your Google account

  3. 3.

    Cookie Settings: Use our cookie management tool to disable advertising cookies

  4. 4.

    Contact Us: Reach out to request specific opt-outs or data deletions

Data Collection and Privacy

For information about how we collect, use, and protect your personal data in relation to advertising, please refer to our Privacy Policy. You have rights under data protection law to access, correct, or delete your personal information.

Regulatory Compliance

Caldwell Advisory is committed to compliance with all applicable advertising regulations, including:

  • ✓ UK Advertising Standards Authority (ASA) Guidelines: We follow ASA codes for non-broadcast advertising
  • ✓ Competition and Markets Authority (CMA) Guidance: We comply with CMA guidelines on endorsements and reviews
  • ✓ FTC Disclosure Guidelines: When applicable, we follow FTC guidelines for transparency in advertising
  • ✓ GDPR and UK Data Protection: All advertising practices comply with data protection regulations

We believe in ethical advertising practices and strive to exceed minimum regulatory requirements to maintain the trust of our audience.

Questions About Our Advertising Practices?

If you have questions about this Advertising Disclosure, our affiliate relationships, or any advertising you've seen on our website, please contact us:

Email

info@domain.com

Phone

+44 113 468 2734

We welcome feedback and are committed to addressing any concerns about our advertising practices promptly and transparently.